How to Get Your Product Out to Thousands of Potential
Customers With a Small Budget?
Plehn Perspective:
The greatest
challenge of marketing – to get the clients you want
to enter into a dialogue – participating in the marketing
of your product. One of the most effective techniques – direct
marketing – allows instant feedback on how well the
campaign has worked. Participation is the key. Offering clients
a way to participate in the product, to test it, is very
effective.
Cases:
·
Direct marketing strategy to thousands of internet merchants
to gain endorsement of services and
participation in larger
marketing program.
·
Solicitation of high net worth clients to participate in
a new database requiring their personal information
and invitation
to new events program.
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