Want Coverage in the Top Publications
Read by Your Clients?
Plehn Perspective:
Unbiased
editorial, the best advertising a firm can get. How to
attract those overburdened reporters and have them write
the story you want. So many firms have fascinating and
unique knowledge of the industry and client’s trends – but
don’t know how to tap it and position it in a way
that is of interest to reporters. And even more fundamentally,
when it comes to financial services and investments, there
is a high need for education –without being overt.
Cases:
·
Scaling up the public relations efforts of a medium sized,
under the radar asset management firm.
Repositioning the
decades old firm to reporters to gain feature articles
and be used as a thought-leadership
resource for related
financial articles.
·
Launching new consumer services programs using nationwide
public relations campaign.
·
Leveraging research results as a tool to gain press for
commonly covered topics.
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