VII. EVENT MARKETING, SPONSORSHIPS AND JOINT VENTURES
‹‹ PERSPECTIVES ››

How do I Get in Front of Affluent Clients? It Seems Like Everyone is Trying to Target this Segment.

Plehn Perspective:
Events, private access and unique offerings are great ways to showcase your services to potential clients. In the services business, selling is often one client at a time. Finding these clients and getting them to listen to your message can be a daunting task.

Cases:
· Creating, developing and executing flawless, full-scale events for high-net worth clients U.S and overseas.
  From the NFL and the US Open to unique chef dinners and small intimate discussions with political
  candidates, events were always top of the line and engaging.
· All levels of sponsorships and joint ventures negotiated: from the NFL to the US Open, Radio City Music Hall
  to the Rainbow Room. Local tie-ins with hotels, restaurants and retailers for high-net worth clients.
· Luxury retailer participation in nationwide shopping program marketed to millions of financial clients.