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Cynthia
Plehn brings an expertise in business start-up initiatives – for small firms and large, multi-national
corporations. With 17 years of financial services marketing
experience in strategy, marketing, public relations and human
capital for firms such as American Express, Citigroup and
Credit Suisse First Boston, Plehn has exponentially grown
revenues through her creative “out of the box” approach
to marketing. Her work is unique as she specializes in developing
uncharted territory as related to new departments in companies
or legacy business in the midst of rapid expansion and change.
As a line manager and senior executive, Plehn is known for
unsurpassed strategic skills and flawless execution of highly
effective marketing programs for financial firms – many
of whom are tasked with rapidly creating revenue producing
programs in a resource constrained environment and amidst
a hyper-competitive marketplace.
From her background in asset management, Plehn holds
Series 7 and 63 licenses. Plehn’s ability to hone in on strategic marketing positioning for a broad
spectrum of financial services ranges keying in on the very specialized needs
of a variety of clients. Noted for work with high-net worth clients, mass affluent
and emerging affluent segments, Plehn has developed broad scale and targeted
communications platforms and unique solutions resulting in record revenue growth.
Whether working with a firm’s internal assets or creating joint ventures – she
is known for her ability to zero in on the best approach to “move the needle” despite
time and resource constraints.
Plehn holds a B.A. from University of Denver, a Master's in Marketing & Management
from New York University and holds many awards for excellence. |